BKT Tires has announced an official partnership with The Hundred, the England and Wales Cricket Board's (ECB) 100-ball cricket competition that takes to the field from July 23, 2024 to August 18, 2024.

For many years, BKT has embraced the value of sports partnerships and has established itself as a brand increasingly recognized by fans and sports enthusiasts at a worldwide level. 

As part of this partnership, BKT’s logo will feature on the leading arm of all eight teams’ playing kits across the men’s and women’s competitions in the fourth year of The Hundred. 

Furthermore, in-ground advertising activities from the multinational company will be showcased for the entire duration of the tournament. 

The joint managing director of BKT, Rajiv Poddar, said it was a pleasure and an honour for the company to be at the side of this exciting competition that will involve world-class players from around the world. 

"Also," he added, "this partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for the five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience.” 

The ECB's chief commercial officer, Tony Singh, meanwhile, said The Hundred has always been about innovation and attracting a new audience and BKT tyres is aligned with those aims. 

"We look forward to working alongside the company as we continue to take The Hundred to as many fans as possible across England and Wales,” he added.

Tre partnership further strengthens BKT’s passion and involvement in sport, confirming the company as a valuable partner to promote and develop cricket nationwide.